About Me.
I'm a behavioral scientist turned UX researcher with a passion for uncovering how people interact with technology and using those insights to drive smarter product decisions.
I specialize in blending qualitative and quantitative behavioral data, attitudes, product analytics, and research tools to deliver clear, actionable recommendations. Whether it’s through platforms like UserTesting, Maze, Qualtrics, or AI-driven log analysis, I tailor my approach to fit the problem and the pace of the team.
I’ve led and scaled research functions for startups and Fortune 50 companies alike, building teams that embed directly into product development cycles.
Above all, I love solving hard problems with creativity.
Projects
More case studies and details available to screen share
Leadership Principles
Quality above all
Every decision starts with the user and connects back to business needs. Whether qualitative or quantitative, research must be grounded in evidence and rigor at every stage. Validity is important.​
Foundational experience
Quantitative skills are hard to build on the fly. I value researchers with solid analytical backgrounds, knowing those foundations translate well across methods.
​
Impact and outcomes
I measure success through both business outcomes (revenue, adoption, efficiency) and user outcomes (usability metrics, task completion). Great research drives results.
​
Access to resources
Researchers do their best work when supported. I foster a collaborative environment where templates, tools, and teammates are always within reach.
Flexible approach
I tailor my leadership style to the person and context—serving as a player-coach for junior researchers and a strategic partner for senior ones. I mentor for long-term growth, always focused on what moves the needle most today.
Resume
